Privacy Policy & Terms of Service

1. Introduction

Dealer Acumen ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our consulting services.

2. Information We Collect

We collect information you provide directly to us through our contact form, including:

• Full name
• Job title
• Company name
• Phone number
• Email address
• Services of interest

3. How We Use Your Information

We use the information we collect to:

• Respond to your consultation requests
• Provide our dealership consulting services
• Send you relevant information about our services
• Communicate with you about your inquiries
• Improve our website and services

4. Data Storage and Security

Your information is stored securely using industry-standard encryption and security measures. We use Supabase for secure data storage and SendGrid for email communications. We retain your information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers who assist in our operations (data hosting, email delivery)
• Legal authorities when required by law
• Business partners with your explicit consent

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise these rights, please contact us at info@dealeracumen.com.

7. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

1. Agreement to Terms

By accessing or using the Dealer Acumen website and services, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our services.

2. Description of Services

Dealer Acumen provides professional consulting services for automotive dealerships, including but not limited to real-time analytics, sales training, process automation, custom web and smart device application integration, AI integration strategy, benchmark reporting, inventory management, reputation management, and general dealership consulting.

3. Use of Services

You agree to use our services only for lawful purposes. You shall not:

• Provide false or misleading information
• Interfere with the proper functioning of our website, applications, or systems
• Attempt to gain unauthorized access to our systems
• Use our services for any illegal or unauthorized purpose

4. Intellectual Property

All content on this website, including text, graphics, logos, and software, is the property of Dealer Acumen and is protected by intellectual property laws. You may not reproduce, distribute, or create derivative works without our written permission.

5. Consulting Services

Our consulting services are provided on an advisory basis. While we strive to provide accurate and helpful recommendations, we do not guarantee specific results. Implementation of our recommendations is at your discretion and risk.

6. Limitation of Liability

To the fullest extent permitted by law, Dealer Acumen shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our services, even if we have been advised of the possibility of such damages.

7. Indemnification

You agree to indemnify and hold harmless Dealer Acumen and its affiliates from any claims, damages, or expenses arising from your use of our services or violation of these terms.

8. Termination

We reserve the right to terminate or suspend your access to our services at our sole discretion, without notice, for conduct that we believe violates these terms or is harmful to our business or other users.

9. Governing Law

These Terms of Service shall be governed by and construed in accordance with the laws of the United States. Any disputes arising from these terms shall be resolved in the appropriate courts.

10. Changes to Terms

We reserve the right to modify these terms at any time. Continued use of our services after changes constitutes acceptance of the modified terms.

11. Contact Information

For questions about these Terms of Service or our Privacy Policy, please contact us at info@dealeracumen.com.